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Double Six Records are proud to release Smoke, the superb debut album from White Williams, on 21st April 2008.

Smoke is nostalgic, colorful, art pop, often loose, imperfect, and ambiguous. The title describes the lyrics, which fade in and out of logic as smoke would diffuse into the air.

Joe Williams, the Cleveland born 24-year old behind White Williams, began music at a young age drumming for a noise band whose first show was opening up for Black Dice and the Rapture. He made a name for himself twice touring with Gregg Gillis (Girl Talk), Dan Deacon, and other luminaries from the Baltimore scene. Together, through countless venues of ill-repute, they forced their cartooned audio effluvia in the ears of hapless art-students, transients and skin-heads. Inevitably, Joe was saved by pop music.

Smoke is his self-invented messiah. Recorded in various sublets over two years in Cleveland, Cincinnati, New York, and San Francisco, using a laptop, analog synths and a mutable selection of studio equipment, White Williams' first album is unapologetic pop that flirts with the vacuous nostalgia of the American dream.